Purpose – Creating a meaning for your business

Clarity leads to purpose; placing a “higher” meaning at the center of entrepreneurial activity.

Our environment, economic and value system is undergoing a change. Managers, researchers and experts can all agree on this. This fosters uncertainty as well as opportunities. In this context, a tightly formulated and lived “PURPOSE” with clear statements on issues such as sustainability, the circular economy, responsibility and fairness provides crucial orientation. More than ever before, purpose is a deciding factor in a company’s success.

People who, thanks to a company’s purpose, understand, share and place the “higher” meaning at the center of their work, act in a significantly more effective manner in today’s increasingly dynamic, complex environment (VUCA world), and act with more diverse perspectives and possibilities.

This whitepaper is dedicated to the topic of purpose; it shows the leading principles on which the creation of entrepreneurial meaning is based, addresses opportunities that arise thanks to the power of intrinsic motivation, and reveals how companies can rise to meet the challenge of establishing a purpose-driven organization. Furthermore, it also demonstrates the connection between purpose and the management system, as well as the embedding in the EFQM model.